Business Card, Letter Head, and Brochure Sketches

1)   What is your business?
We save people time and money by storing and distributing their keys on demand.

2)   Describe your business in one sentence

Our customers send us their spare vehicle keys in the mail and we distribute the keys to them at anytime and any where they need them. 

3)   Who is your target audience?

My target audience is anyone who uses a vehicle and drives more than 20,000 miles a year. Men and Women over the age of 16.

4)   Who are your competitors?

Companies such as lock smiths that can make my customers a new car key rather than them having remote storage with KeyKeeper

5)   What makes them better/worse than your product/service?

One thing they may have an advantage with is speed. There are locksmith services in any state in the US but if the customer requests their keys KeyKeeper is stuck with the speed of our mail service. KeyKeeper is at an advantage because the key to customer strategy we use is way more cost effective for us as a business and the customer. 

1)   How do you want your image to be seen in two years?

I want people to view KeyKeeper as a very helpful easy to use business that will save them money.

2)   If your company was an animal, what animal would it be and why?

I would call my company an eagle because our name will be all over the US because we have to send keys out anywhere the customer requests. Our warehouse in Nebraska is like the nest and the eagle is the mail service that gets the keys to the customers!

3)   If your company/brand was a person, who would it be and why?

Like the eagle reference my business could be seen as Forest Gump when he ran across the US. We ship anywhere the customer needs to satisfy there key needs!

4)   If your company/brand was an object, what would it be?

A key!

5)   If your customer was a cartoon character, who would it be?

It would be the Road Runner. Always running around the roads and moving with speed and accuracy just like KeyKeeper. 

I love you like a fat kid loves cake!

     After our discussion of my image in class, I moved around some of the text, tried to blend the cake into the background, and added the word kid to the text to clarify the quote. The hardest part of this project was finding images and then blending them all together. The cake and the kid, because they had such contrasting colors, were pretty hard to add all to one image. It took a lot of time to add color to both images to make them look as though they are submerged in the heart and picture. The cent symbols hidden in the heart were definitely the easiest. This project was fun because I like music!

An awkward beach...

The hardest part about this project was trying to make the beach and water into a gradient. I did not understand in class when we discussed how to make gradients within in object, so every time I made a gradient it filled the entire layer. Because of this the beach and the water look very fake. Because the sky was the farthest layer I was still able to use a gradient. I made a brush for the clouds, even though the given brushes would have worked fine. I would like to learn more about making objects and putting color within them.