My final drafts and artist statement

     I thought that this project was a lot of fun because it required us to use all of our skills for the course. It interested me using our logo and seeing what pictures worked with our project. The hardest part about this project for me was the brochure. It was hard to get the folds right between the writing. Another hard part was doing my business cards without the bleed. One mistake I made was relying on Staples to do my business card. They back and front do not line up properly so the card is not the correct size. Being a business major I like how we used our business ideas but I also think I got more distracted by writing things for my business rather than designing the project. I enjoyed how easy my logo is to move around an make small. I used just the key as bullet points and for other uses. It was nice to have such a usable logo. Another issue I ran into was how things looked great on the computer but once printed looked pretty pixelated. This project was very fun and I plan to take a class with Professor Corrigan again! 

Business Card, Letter Head, and Brochure Sketches

1)   What is your business?
We save people time and money by storing and distributing their keys on demand.

2)   Describe your business in one sentence

Our customers send us their spare vehicle keys in the mail and we distribute the keys to them at anytime and any where they need them. 

3)   Who is your target audience?

My target audience is anyone who uses a vehicle and drives more than 20,000 miles a year. Men and Women over the age of 16.

4)   Who are your competitors?

Companies such as lock smiths that can make my customers a new car key rather than them having remote storage with KeyKeeper

5)   What makes them better/worse than your product/service?

One thing they may have an advantage with is speed. There are locksmith services in any state in the US but if the customer requests their keys KeyKeeper is stuck with the speed of our mail service. KeyKeeper is at an advantage because the key to customer strategy we use is way more cost effective for us as a business and the customer. 

1)   How do you want your image to be seen in two years?

I want people to view KeyKeeper as a very helpful easy to use business that will save them money.

2)   If your company was an animal, what animal would it be and why?

I would call my company an eagle because our name will be all over the US because we have to send keys out anywhere the customer requests. Our warehouse in Nebraska is like the nest and the eagle is the mail service that gets the keys to the customers!

3)   If your company/brand was a person, who would it be and why?

Like the eagle reference my business could be seen as Forest Gump when he ran across the US. We ship anywhere the customer needs to satisfy there key needs!

4)   If your company/brand was an object, what would it be?

A key!

5)   If your customer was a cartoon character, who would it be?

It would be the Road Runner. Always running around the roads and moving with speed and accuracy just like KeyKeeper. 

I love you like a fat kid loves cake!

     After our discussion of my image in class, I moved around some of the text, tried to blend the cake into the background, and added the word kid to the text to clarify the quote. The hardest part of this project was finding images and then blending them all together. The cake and the kid, because they had such contrasting colors, were pretty hard to add all to one image. It took a lot of time to add color to both images to make them look as though they are submerged in the heart and picture. The cent symbols hidden in the heart were definitely the easiest. This project was fun because I like music!

An awkward beach...

The hardest part about this project was trying to make the beach and water into a gradient. I did not understand in class when we discussed how to make gradients within in object, so every time I made a gradient it filled the entire layer. Because of this the beach and the water look very fake. Because the sky was the farthest layer I was still able to use a gradient. I made a brush for the clouds, even though the given brushes would have worked fine. I would like to learn more about making objects and putting color within them. 

I chose to put my self jumping over a great white shark on a wakeboard. The hardest part of this project was increasing the size of the shark picture and then reproducing the sky. I've used photoshop a number of times before so this project was not to challenging. I like sharks and I like wakeboarding so these pictures worked great for me. 

I chose to draw my own face! The hardest part about this project was definitely the reflection in the glasses. I chose this picture because I knew it would be a challenge with the shadows. I chose the colors I though matched the picture the best. The glasses were also hard but I thought it was a fun project!

A colorful Joshua!

KeyKeeper.BIZ

         For my business idea KeyKeeper.BIZ I wanted to come up with a logo that had my business name and a key. By making a large key and having the writing on top of it I think that people will recognize it easily, even when made very small for business cards and such. The color I used for the key is a close match to most gold keys, and because you don't often see this color used in logos, it may make it more memorable. I used black for my font because it contrast the gold nicely and makes it easy to read.

       These are my logo ideas. As you can see above I chose option 1 from my logo thumbnail drawings.

Caligramme

I chose to make a car. I used words that describe the company I work for, the make and model of my race car, the racing team I race for, my tire sponsor, and other car makes that I like!

Logo Critique

     

The first logo I chose to critique was Break.com, a website with funny videos and pictures. They have a very simple logo, which I like. It says the name of there website “break” and has shapes behind the logo like broken pieces of glass or sharp edges like if you were to “break” glass. They have great logo colors in my opinion; the red white and black all go together nicely. There target audience is more towards males I feel with the masculine colors and shapes. I feel as though there logo was successful because of the broken glass look and the colors.

The second logo I chose was Walmart, a grocery store I’m sure you already know of.  Walmart’s logo is also very simple and easy to remember. Their colors look very nice and are almost comforting with the soft curves in the font and the sun looking symbol they use. I feel as though there target audience really points at everyone. I fell as though there logo is successful because its easy to read and easy to remember. 

Thirdly I chose a business everyone is familiar with, Facebook. There logo is VERY simple, and very easy to remember. Like I discussed with Walmart’s logo they use a nice blue color and white and it feels comforting. There logo is very successful in my opinion because it is so easy to remember and can be shrunken down very small and still be recognizable. There target audience is very broad pointing at anyone with access to the Internet. 

Fourthly I chose Rockbrook Camera, a photography/videography retail shop. Their logo has their name and there symbol an “R”. They make the R almost look like a sun, which gives a warm vibe. The symbol is successful because it tells you the full name of the business, is very easy to red because of the whit with black reading, and the R is easy to remember. The target audience looks for people who like photography and organic shapes like their “R”.

Lastly I chose Cabela’s, a hunting and fishing store. After looking into there past logos I saw that they started with a very complicated outdoor looking logo and have now moved to a very simple logo with warm colors and organic font that is easy to read and remember. I feel like they are targeting men more then women. The cursive writing makes the logo easy to remember.