Caligramme

I chose to make a car. I used words that describe the company I work for, the make and model of my race car, the racing team I race for, my tire sponsor, and other car makes that I like!

Logo Critique

     

The first logo I chose to critique was Break.com, a website with funny videos and pictures. They have a very simple logo, which I like. It says the name of there website “break” and has shapes behind the logo like broken pieces of glass or sharp edges like if you were to “break” glass. They have great logo colors in my opinion; the red white and black all go together nicely. There target audience is more towards males I feel with the masculine colors and shapes. I feel as though there logo was successful because of the broken glass look and the colors.

The second logo I chose was Walmart, a grocery store I’m sure you already know of.  Walmart’s logo is also very simple and easy to remember. Their colors look very nice and are almost comforting with the soft curves in the font and the sun looking symbol they use. I feel as though there target audience really points at everyone. I fell as though there logo is successful because its easy to read and easy to remember. 

Thirdly I chose a business everyone is familiar with, Facebook. There logo is VERY simple, and very easy to remember. Like I discussed with Walmart’s logo they use a nice blue color and white and it feels comforting. There logo is very successful in my opinion because it is so easy to remember and can be shrunken down very small and still be recognizable. There target audience is very broad pointing at anyone with access to the Internet. 

Fourthly I chose Rockbrook Camera, a photography/videography retail shop. Their logo has their name and there symbol an “R”. They make the R almost look like a sun, which gives a warm vibe. The symbol is successful because it tells you the full name of the business, is very easy to red because of the whit with black reading, and the R is easy to remember. The target audience looks for people who like photography and organic shapes like their “R”.

Lastly I chose Cabela’s, a hunting and fishing store. After looking into there past logos I saw that they started with a very complicated outdoor looking logo and have now moved to a very simple logo with warm colors and organic font that is easy to read and remember. I feel like they are targeting men more then women. The cursive writing makes the logo easy to remember. 

My 5 potential business logos!

Garrett Mitchell

5 Business Ideas and their symbols!

KeyKeeper.BIZ (this is my business idea)

KeyKeeper.BIZ is a nationwide business that stores and distributes spare vehicle keys. The function of KeyKeeper is to store the customer’s spare vehicle and distribute the key upon customers request. This business is a risk avoidance idea. KeyKeeper is designed to save its members money. This idea would require a symbol that has a large key with the name along it!

I80 Auto Fuel

            I80 Fuel is a gas station located in Omaha Ne that my family owns. We currently are the only public gas station in Nebraska the pumps petroleum, diesel, and CNG or compressed natural gas and soon propane! Our current symbol is not that exciting and I would like to create a logo that encompasses all four types of fuel.

This is our current logo-

 

RPM photography

            RPM photography is a small business that my brother Parker Mitchell, a graduate of UT has. He’s very into photography and has won a number of competitions at UT for having great pictures. His watermarks and business symbol is not that noticeable and remarkable so I’d like to create one for him.

1320video

            1320video is a video productions company that I work for. Our business is completely related to cars and racing, and our logo in no way shows that. I want to make a logo that expresses car racing better and is more remarkable.

This is our current logo-

 

Auction Direct

            Auction Direct is a business idea I’ve come up with that people can call and tell you the exact car they want and we can try to find it for them used or new. This business allows people to get the exact packages and colors and what, or in other words there perfect car. There is no logo for this business yet so id want one that is bright and remarkable.